For a construct similar Rolls-Royce, it is of import to empathise the lifestyles of their customers. For the people buying the products developed past times the double-R brand, luxury is a lifestyle, a nation of mind, to a greater extent than than only a detail cloth thing. Therefore, inwards social club to arrive at its clientele, Rolls-Royce has to larn where they pass their fourth dimension together with since it’s wintertime inwards Europe, the slopes of St. Moritz together with Courchevel is where you’ll discovery almost patrons.
In this regard, Rolls-Royce decided to select the novel Phantom to these ii exclusive locations, to present potential customers how they could coil inwards style. Alongside Dawn, Ghost together with Wraith, Rolls-Royce volition offering crusade together with chauffeur experiences inwards the Phantom, which continues to move revered past times the press every bit “the best auto inwards the world”. For those possessed with a darker, to a greater extent than restless spirit, Dawn Black Badge volition construct its European debut amongst Ghost Black Badge. Of course, riding inwards the Dawn should move done with the overstep down, despite the location.
“On behalf of the squad I am delighted to welcome guests to our luxury venues inwards these prestigious wintertime destinations every bit they savor their wintertime season. At the Home of Rolls-Royce, our aim is to ensure that our existing together with prospective Rolls-Royce owners select the chance to sense our models at a fourth dimension together with house convenient to them. Our presence inwards the Alps for this extended catamenia offers a unique chance to engage with Rolls-Royce,” said Julian Jenkins, Regional Director Europe, Rolls-Royce Motor Cars.
This won’t move the commencement fourth dimension such experiments are conducted. Last summer, the Rolls-Royce Ghost together with Wraith were brought to Porto Cervo together with Ibiza too every bit the French Riviera. For those interested, Rolls-Royce models volition move available at the Le Lana Hotel inwards Courchevel until Feb 27. In St. Moritz, Badrutt’s Palace Hotel volition move the house to remain at, with the cars on display until Feb 28.
CourchevelPhantomRolls RoyceSt. Moritz
Source : bmwblog